Everyone has the potential to be a better communicator and Phonique Media distills our team’s extensive, well-tested insights into a variety of workshops. Our sessions can be geared to any audience, from newcomers to strategic communications looking to build their voices to seasoned professionals who want to dive deep on connecting their key messages with the hearts and minds of their audiences.

Training sessions include:

Media Training

“Think like a journalist” is a one-day seminar that prepares participants for media interviews of all types and platforms. This interactive and hands-on session invites subject matter experts, c-suite executives, and volunteer spokespeople to put themselves in the reporter’s shoes as they prepare for a media interview.

By understanding the role and needs of the interviewer, participants will be better prepared for their questions. As a result, they will be more comfortable on camera and, ultimately, are more likely to be satisfied with the outcome of the interview.

Key Messaging Training (NEW!)

Strong and consistent messaging yields strong results for any organization. “The Bear Pit Session” is a fun and engaging session designed for teams looking to sing from the same song sheet, by helping participants find the delicate balance between continuity in messaging and making key messages your own

Whether you have a new strategic plan, a fundraising campaign or are preparing for organizational change, the Bear Pit Session gives each participant the opportunity to present the organization’s key messages in simulated real-life situations… from a media interview or meeting with a funder to a staff huddle or community barbecue. Great for board or staff retreats!


Past training clients include

  • Public Health Agency of Canada
  • The Compassion Network (including St.Amant, Action Marguerite, Sara Riel, Marymound)
  • SciMar Ltd.